PRESS RELEASE – FOR IMMEDIATE RELEASE
Round Whirled Records Presents
San Francisco Son Jarocho Festival
August 16-19, 2012
Celebrating Son Jarocho in a community festival
Brava Theater, 2781 24th St.
The First Annual San Francisco Son Jarocho Festival brings together important bands from the Veracruz region of Mexico playing their traditional folk music and US-based fusion groups who draw upon the Son Jarocho style for inspiration. Complete with film screenings, concerts, collaborations, workshops and talleres, and community fandangos, the San Francisco Son Jarocho Festival is open to anyone interested in the folk traditions of Veracruz or new music inspired by those traditions.
Thursday, August 16th, 2012
Celebrated filmmaker Marco Villalobos (Rompiendo el Silencio, The Mas Chulo Shorts) presents work from his documentary Son Siglos, which follows the struggles of three young Son Jarocho musicians from Southern Veracruz – Noé, Rubí, and José Luis – as they balance their modern desires with their conviction to preserve and elevate their culture on both sides of the U.S.-Mexican border. Villalobos is a William J. Fulbright scholar (Mexico 2009-2010) and a UNESCO-Aschberg Laureate (France 2003-2004).
An additional discussion and exhibition on instrument making and luthiering in the Jarocho tradition will take place, with instrument makers Alfredo “Godo” Herrera exhibiting his series of jaranas painted by artist Jose Ramirez, master luthier Andres Flores, and Noe Gonzalez who is featured in the film and shown in his workshop making requintos. Many of the instruments will be on display and on sale.
Friday, August 17th
Pa’Sumecha, led by master jarana (small eight-stringed Mexican guitar) and quijada (jawbone) player Alfredo “El Godo” Herrera, is a graceful and mellifluous trio whose skillful musicianship is matched by poetic grace and thoughtfulness. Original verses are crafted over traditional song forms while the marimbol (like a giant thumb piano) fills out the low-end with round, booming bass.
Quetzal, musical ambassadors from East L.A., perform their unique brand of Jarocho-rock music, drawing on influences from Southern Veracruz’ traditional folk music through Los Lobos and The Smiths to highlight the modern blend of Chicano culture. Led by activist Quetzal Flores and singer/academic Martha Gonzalez, Quetzal has accumulated a vast cult following over their fifteen-year history.
Saturday, August 18th
Los Cojolites, representatives of the next generation of Son Jarocho musicians in Southern Veracruz, come directly from within Mexico’s oldest musical tradition with their vanguardian interpretations incorporating modern elements into their folk style. Since their initial international recognition in the film Frida, Los Cojolites have catapulted to the forefront of the global Son Jarocho movement.
Andres Flores from Veracruz, Mexico is a master of jarana and pandero jarocho, as well as a renowned luthier and teacher. One of the founders of Son Jarocho super-group Chuchumbé, Flores will be performing some of his favorite traditional sones.
Sistema Bomb was born out of trans-national collaborations between Chicano musicians in the US and masters of Son Jarocho in Mexico in a unique blend of electronic dance music with the traditional son of Veracruz. Heavy beats mix with jaranas and harps in this cross-border musical adventure.
Sunday, August 19th
Talleres and workshops with Son Jarocho masters in a variety of fields will be held in and around the Brava Theater, with master classes including jarana, zapateo (percussive dance style), and poetry.
Brava Theater Box Office 415-641-7657 x1
For more info visit our website at: http://www.SFSJF.com
This event is wheelchair accessible.